Case Study: Jim Burke Chrysler Dodge Jeep Ram achieves faster test drives, improved vehicle security, and higher F&I profits with FleetLocate

Jim Burke Chrysler Dodge Jeep Ram - Customer Case Study

Jim Burke Chrysler Dodge Jeep Ram (Jim Burke Automotive Group) is a multi-franchise dealership serving the greater Birmingham, AL area with more than 300 vehicles and a focus on matching customers with the right vehicle, financing, and service. The dealership struggled with locating and managing inventory, vehicle theft, dead batteries on test-drive cars, and thin margins on sales.

Jim Burke CDJR implemented Kahu telematics to instantly locate vehicles, secure stolen-vehicle recovery, manage loaners, and drive service marketing. The solution cut test-drive prep time by 6–10 minutes, boosted CSI, F&I profits, lease retentions and trade-ups, improved loaner and after-hours monitoring, aided stolen-vehicle recovery, lowered insurance costs, and strengthened customer relations.

Jim Burke Chrysler Dodge Jeep Ram

Chris Browning

General Sales Manager