Case Study: Primo achieves HR-driven device management automation with Fleet Device Management

Primo cuts onboarding and offboarding to 2–3 minutes with Fleet Device Management

Primo, an all-in-one IT orchestration platform, faced the challenge of automating IT processes like onboarding and offboarding to take minutes instead of hours. Their HR-driven model required every layer, including device management, to be fully programmable, making a traditional "clickops" MDM an existential problem. To solve this, they turned to Fleet Device Management.

By implementing Fleet's open-source, API-first, and self-hostable platform, Primo gained a programmable engine to drive device configuration, policies, and automated actions across macOS, Windows, and Linux. This integration allowed them to build scheduled, HR-triggered sequences directly into their product. The results included reducing onboarding and offboarding from hours to just minutes, achieving 100% MDM coverage across all customer environments, and seamlessly managing 30,000 devices for over 400 companies.

Primo