Case Study: NOVOS achieves 27% cross-border GMV growth with FlavorCloud

NOVOS expands to 30+ countries with FlavorCloud and boosts cross-border GMV 27%

NOVOS, a longevity and nutraceutical company, faced significant challenges scaling its supplement sales internationally. Each country had its own complex regulatory and customs rules for products with health claims, which risked rejected shipments, delays, and compliance violations. To navigate this, they partnered with FlavorCloud and used its compliance engine.

FlavorCloud provided a single point of contact for customs, compliance, and logistics, integrating directly with NOVOS's operations. The solution included building market-specific checkout restrictions, such as one for Canada that automatically enforced supply and value limits. This cut rejected shipments to nearly zero and enabled NOVOS to expand from 20 to over 30 countries. The results included a 27% year-over-year increase in cross-border GMV, a 25% rise in international orders, and a 30% lift in average order value.

NOVOS