Case Study: Johnnie-O achieves 62% international GMV growth with FlavorCloud

johnnie-O drives 62% international GMV growth with FlavorCloud

johnnie-O, a premium lifestyle apparel brand, faced the challenge of expanding internationally without sacrificing its elevated customer experience. The primary issue was unexpected duties and taxes appearing after checkout, which led to cart abandonment and risked the brand's reputation. They partnered with FlavorCloud to find a solution using their landed cost engine and guaranteed DDP shipping.

FlavorCloud's solution provided transparent, upfront cost calculations at checkout, eliminating surprises for international shoppers. This built trust and streamlined the buying experience. The results were significant, including a 62% year-over-year growth in international GMV, a 109% increase in shipments, and an 8% lift in average order value. The UAE emerged as an unexpected breakout market with an average order value 149% higher than other regions.

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