Case Study: Shiner Spirits builds a Texas-rooted social brand from zero with Flavor Group

Shiner Spirits builds a social-first launch with Flavor Group and drives 12M views

The customer, Shiner Spirits, needed to launch its first-ever spirits brand from scratch, building a social presence and driving mass awareness to give Texans a new way to represent their state. They enlisted Flavor Group for services including brand development, social strategy, influencer partnerships, and videography to achieve this.

Flavor Group implemented a launch strategy centered on Texas-rooted influencer activations, strategic organic social content, and precision paid media. The results were significant, achieving 12 million views, 4.8 million reach, and 141 thousand link clicks. This built the brand's community from zero to a meaningful, engaged following.

Shiner Spirits