Case Study: Marketing Technology Company reduces graphics design backlog with Flatworld Solutions

UK-based beverage retailer gets graphic design services for point of sale marketing systems from flatworld solutions

Marketing Technology Company, a UK-based provider of web-to-print marketing support for global beverage brands such as Pernod Ricard, Diageo, and Bacardi, needed graphic design support for table-card drink menus used in bars and restaurants. The company wanted to reduce costs by outsourcing the work, but faced frequent statement-of-work revisions and dozens of menu templates to manage.

Flatworld Solutions addressed the need by assigning an account manager and a design specialist, providing a brief training session, and completing a no-cost trial of four drink menu templates before scaling up. After the quality test was approved, Marketing Technology Company outsourced 60 templates per week to Flatworld Solutions, helping reduce its graphics design backlog and free internal staff for higher-priority work.