Case Study: Dekbed-Discounter builds a full Klaviyo email foundation with Flatline Agency

Dekbed-Discounter migrates 2.6M contacts with Flatline Agency

Dekbed-Discounter, the largest online bedding shop in the Benelux, faced the challenge of managing a massive email list of 2.6 million contacts within Klaviyo. They needed a strategic partner to build a solid email marketing foundation from the ground up, including smart segmentation and effective flows, to improve performance and ensure deliverability. Flatline Agency was brought in to handle this complex migration and setup.

Flatline Agency implemented a full-stack email marketing solution for Dekbed-Discounter, which involved migrating and segmenting all 2.6 million contacts, building 15 automated workflows, and establishing a framework for continuous A/B testing. This strategic approach provided Dekbed-Discounter with a self-improving email marketing system designed for high volume, resulting in record-breaking growth within the first month of launch.

Dekbed-Discounter