Case Study: Flow eliminates onboarding bottlenecks with Flatfile

Flatfile importer eliminates onboarding bottleneck, helps enable rapid growth for Flow

Flow is a project and task management software company used by more than 300,000 teams worldwide. As it grew, one of its biggest challenges was helping new customers migrate data from competing tools into Flow, especially during trial and onboarding, where a smooth import experience could determine whether a deal closed. Flow turned to Flatfile’s data importer to solve this data onboarding bottleneck.

Flatfile provided Flow with an easy-to-implement data onboarding platform that could be connected in under 10 days. The solution simplified importing customer files from prior project management tools, reduced the need for Flow to build and maintain its own importer, and gave the company a simple, reliable onboarding experience to promote in sales and marketing. With Flatfile, Flow removed a major friction point in onboarding and expects it to support continued growth.

Flow

Daniel Scrivner

Chief Executive Officer