Case Study: Brompton streamlines bike customization and distributor ordering with Flat Rock Technology

Brompton sells 50,000+ bikes a year with Flat Rock Technology

Brompton, a renowned UK bicycle manufacturer, required a comprehensive web application and extranet system to allow its global distributors and dealers to effortlessly customize and order bicycles. Their challenge was to create a modern, reliable platform where customers could build bikes with compatible parts while providing distributors with dynamic tools for order and account management. Flat Rock Technology was engaged to provide custom software development to meet this need.

Flat Rock Technology developed a bespoke web application with dependency-based logic to prevent incompatible part selections and a streamlined extranet system with a tree hierarchy for managing complex account relationships. The solution provided an intuitive user experience for building custom bikes and efficient order management for distributors. The outcome was a seamless global sales operation for Brompton, empowering customers to create their dream bicycles and enabling distributors to process orders quickly and effectively.

Brompton