Case Study: Nicole Sassaman achieves a bold, chic luxury brand identity with Flat 6 Concepts

Nicole Sassaman streamlines every customer touchpoint with Flat 6 Concepts across 6 brand services

Flat 6 Concepts was hired by Nicole Sassaman, a Los Angeles-based celebrity home builder, designer, and TV personality, to create a comprehensive new brand identity for her namesake showroom and e-commerce business. The challenge was to develop a bold, chic, and fashion-forward visual identity that would exemplify her avant-garde and elegant design approach across all platforms.

The solution implemented by Flat 6 Concepts was an abstract, bold black-and-white branding motif inspired by Franz Kline's work, paired with a refined logotype. This new identity was applied to all customer touchpoints, including the website, packaging, shopping bags, price tags, advertising, and product photography. The result was a complete and cohesive luxury brand image that the client described as "absolutely gorgeous work," specifically praising the vendor for its timeliness, work ethic, and refined taste.

Nicole Sassaman