Case Study: Timberland boosts lead generation and engagement with flaskᵐᴸ’s Leap Year Mission game

Timberland boosts lead gen with flaskᵐᴸ’s Leap Year Mission and a 20% conversion rate

The customer Timberland worked with the vendor flaskᵐᴸ on a lead-generation campaign. Their challenge was to engage their target audience in Singapore and Malaysia to increase brand awareness and drive traffic to their online platforms, promoting their iconic boots as essential gear for urban and outdoor exploration.

The solution flaskᵐᴸ implemented was an innovative web game for the 2020 leap year, built with Phaser 3 and HTML5. The game offered a 29% discount voucher as an incentive for completion. This gamified approach resulted in a high level of engagement and a 20% conversion rate, successfully generating leads and reinforcing the Timberland brand identity.

Timberland