Case Study: Estée Lauder engages event participants with a supercharged ANRcade microsite by flaskᵐᴸ

La Mer drives high engagement at ANRcade with flaskᵐᴸ

La Mer, a luxury skincare brand, faced the challenge of re-engaging its audience with physical experiences following eased COVID-19 restrictions. The goal for their Advanced Night Repair campaign was to create a memorable event that would generate leads and deepen emotional connections with participants who had been confined to virtual activities. They partnered with the vendor flaskᵐᴸ to develop a solution.

flaskᵐᴸ developed a microsite and interactive arcade-themed games for the event, including an interactive vending machine and a physical cycling challenge. This solution successfully broke pandemic norms by fostering innovative physical engagement. The results were significant, with flaskᵐᴸ reporting high attendance, strong interest through numerous sign-ups, and substantial product engagement with many samples redeemed.

La Mer