Case Study: CapitaLand Group boosts community engagement and disability awareness with flaskᵐᴸ’s SG50 heritage trail experience

CapitaLand Group engages 1,600+ participants with flaskᵐᴸ

The customer, CapitaLand Group, combined its annual Volunteer Day and Family Day into a single event, the #100KHopeHours Challenge Experiential Heritage Trail, to celebrate SG50. Their challenge was to create a meaningful activity that engaged staff, families, and volunteers to learn about Singapore's history while supporting disadvantaged children. The vendor flaskᵐᴸ was engaged to provide a solution.

flaskᵐᴸ developed three interactive HTML5 games using Phaser 3 to simulate the experiences of dyslexia, hearing impairment, and visual impairment. This solution educated over 1,600 participants, fostering empathy and raising awareness about these disabilities. The successful event helped CapitaLand earn donations from its Hope Foundation for the President’s Challenge, fulfilling its community engagement and social responsibility goals.

CapitaLand Group