Case Study: National TV Provider achieves lower CPA with Flashtalking

National TV Provider - Customer Case Study

National TV Provider needed more actionable insight from digital advertising to improve attribution, optimization, and media efficiency. The company faced unreliable viewability data, fragmented user engagement across devices and browsers, high cookie rejection rates, and the need to integrate call center conversions, which made it difficult to measure performance accurately. Flashtalking was brought in to help solve these attribution and data-quality challenges.

Flashtalking, working with Tapad and Integral Ad Science, implemented a best-in-breed attribution stack to clean and enhance the data by unifying rejected cookies, bridging devices and browsers, filtering invalid impressions, and incorporating call-tracking conversions. With cleaner data, the National TV Provider saw a 7% increase in attributed conversions and, in just 30 days, achieved a 20% reduction in display CPA and a 33% reduction in non-brand search CPA. Flashtalking also helped improve reporting transparency and optimization decisions, with major gains in user ID pool size and match rates.