Case Study: Adobe achieves better attribution and media performance with Flashtalking

Adobe - Customer Case Study

Adobe partnered with Flashtalking to solve a major data challenge in its media measurement process. After GDPR caused the loss of raw-level log data in EMEA, Adobe could no longer reliably use its existing ad server logs for independent evaluation and multi-touch attribution, creating gaps in analysis and futureproofing its approach to digital advertising.

Flashtalking became Adobe’s global ad server, providing consistent and exportable raw log files plus FTrack cookieless tracking, frequency management, and audience targeting support. The migration was completed in six weeks with no additional engineering required, and Adobe reported smoother operations, improved analytics and media performance, and a 20% increase in stitch rate.

Adobe

Jessica Burke

Senior Manager, Media Analytics & Operations