Case Study: VIVO! builds trust in safe offline shopping with Flaminjoy

VIVO! - Customer Case Study

Vivo Malls, a shopping center operator, faced the challenge of creating awareness and trust for its safe offline shopping experience during the pandemic. They needed to use trustworthy voices to show customers that safety measures like masks and hand sanitizer stations were in place. They partnered with the vendor Flaminjoy to implement an influencer marketing solution.

Flaminjoy created a three-month ambassador program, briefing a suite of 20 influencers to produce engaging content based on the brand's communication strategies. The results included over 500 pieces of content that garnered more than 1 million total impressions across three social channels. Vivo Malls used this influencer-generated content in its organic social media plans, successfully turning a challenging moment into an opportunity to educate and provide hope.

VIVO!