Case Study: Visa enhances the UNTOLD festival experience with Flaminjoy's Social Boost

VISA - Customer Case Study

Visa, a global leader in payment solutions, faced the challenge of creating a seamless experience for attendees of the UNTOLD festival and leveraging influencer marketing to communicate its practical benefits. The goal was to authentically engage a diverse audience and position Visa as an essential tool for overcoming common festival hurdles. To achieve this, they partnered with the vendor Flaminjoy.

Flaminjoy implemented a comprehensive campaign that used influencer storytelling and content repurposed through their Social Boost service. The solution generated 20 different creatives which achieved over 640,000 impressions and 10,700 clicks, delivering a click-through rate of 1.67% that was 8.35 times higher than the industry average.

Visa