Case Study: Tohani reaches a younger audience with Flaminjoy’s influencer and UGC campaign

Tohani updates its image for a new generation of wine connoisseurs

Tohani, a Romanian wine producer, sought to refresh its brand image to appeal to a younger demographic, as it was traditionally known to older generations. The challenge was to position their wines for a new generation of consumers with a fresh and creative perspective. To achieve this, they partnered with Flaminjoy and utilized its Creator Campaigns feature to find the right influencers.

Flaminjoy's solution involved recruiting over 110 micro-influencers, who created content using personalized wine bottles. The platform's filtering capabilities ensured the right creators were selected, and its Social Analytics feature was used to track the campaign. The effort generated over 200 pieces of user-generated content (UGC) and repurposed it using Flaminjoy's Creative Studio. The results included a reach of over 300,000 people and a 20% increase in Instagram followers in just four weeks.

Tohani