Case Study: Sugus boosts campaign reach and engagement with Flaminjoy influencer marketing

Sugus - Customer Case Study

The customer, Sugus, a well-known Romanian candy brand, partnered with the vendor Flaminjoy to promote its "Sugus vs Papi" challenge and encourage contest enrollment. Their primary challenge was to drive consumer engagement and participation based on product purchases.

Flaminjoy implemented a multi-stage influencer marketing campaign, collaborating with 90 micro-influencers to create content that connected with their audiences' childhoods. The solution involved three key phases for awareness, engagement, and conversion, which generated highly engaging user content. The results were a reach of 186.6K, 39.7K social interactions, and 223 pieces of user-generated content, achieved in just 11 days.

Sugus