Case Study: SABON boosts awareness and sales with Flaminjoy

Sabon - Customer Case Study

Sabon, a global body and home care brand, faced the challenge of increasing both awareness and sales through online and offline activations. To meet this goal, they partnered with the vendor Flaminjoy to leverage its influencer marketing and user-generated content services.

Flaminjoy implemented a solution using its Creator Campaigns feature to run ongoing micro-influencer campaigns. This platform helped Sabon analyze and select the right influencers, manage campaigns with detailed briefs, and gather analytics. The results were significant, including a 2,000% increase in Instagram page engagement, a reach of over 3.5 million across 12 months, and the generation of content from more than 350 influencers per year. The success led to an expansion of the partnership into new markets.

Sabon