Case Study: ROM boosts awareness and engagement with Flaminjoy

ROM - Customer Case Study

ROM Proteic, a Romanian brand known for its chocolate and rum cream bar, faced the challenge of promoting its new high-protein bar in a competitive market. Their goal was to position ROM Proteic as a healthy energy source and shift its perception beyond its traditional identity. They partnered with the vendor Flaminjoy to execute an influencer marketing campaign.

Flaminjoy's solution was to collaborate with a network of 19 primarily fitness influencers. Using the Flaminjoy platform for influencer selection and campaign management, they launched a video-based challenge that encouraged high engagement. This strategy generated 28 pieces of user-generated content, which achieved a reach of over 70K and more than 4.3K social interactions, successfully boosting awareness and establishing ROM as a competitor in the fitness space.

ROM