Case Study: Profi boosts brand awareness for new store launches with Flaminjoy Social Display

Profi uses authenticity to increase awareness about its new retail locations

Profi, a major Romanian retail company, was opening hundreds of new stores and faced the challenge of promoting these locations by focusing on the authentic shopping experiences they offered, rather than just the products. They partnered with the vendor Flaminjoy to manage this campaign using influencer-generated content.

The solution from Flaminjoy involved using their platform to find local influencers, coordinate their schedules, and gather the authentic content they created. This user-generated content was then repurposed into animated banners and distributed via Flaminjoy's Social Display service for extended reach. The results were highly successful, generating over 2 million impressions, a click-through rate nearly 5x the industry average, and a 9.2% brand lift.

Profi