Case Study: Zdrovit achieves 16.6% brand uplift with Flaminjoy Social Display

Parasoftin (from Zdrovit) uses Social Display to achieve 16.6% Brand Uplift

Zdrovit, a Polish pharmaceutical company, sought to increase awareness and consideration for its Parasoftin foot care product. The challenge was to position it as a solution for comfort and moisturization. To achieve this, they partnered with the vendor Flaminjoy and utilized their Social Display service.

Flaminjoy's solution combined user-generated content from micro-influencers with targeted publisher distribution. This approach generated significant results, including over 1 million impressions and a 6.4x increase in click-through rate. Most importantly, the campaign achieved its primary goal by driving a 16.6% uplift in brand lift for Zdrovit.

Zdrovit