Case Study: Nescafé achieves 8X higher click-through rates with Flaminjoy Social Display

Nescafe targets coffee lovers and achieves a CTR increase of over 8X using Social Display

The customer, Nescafé, faced the challenge of increasing consideration for its NESCAFE 3in1 Frappe product among dedicated coffee lovers. To address this, the vendor Flaminjoy implemented a solution using its Social Display managed service.

Flaminjoy's solution turned influencer content into innovative ad formats, which were launched on publisher websites with precise targeting. This strategy resulted in a significant brand uplift of 21.7%, over 1 million impressions, and an 8X increase in the campaign's click-through rate.

Nescafé