Case Study: Morphy Richards achieves 3x ROI on ad spend with Flaminjoy

Morphy Richards gets 3x ROI on ads spend while entering a new market

Morphy Richards, a pioneer in household appliances, faced the challenge of entering the Romanian market with a small team. Their goal was to build market share and gain traction for their soup maker product on both D2C and marketplace channels.

The vendor, Flaminjoy, provided a solution using influencer marketing and creative automation. Their platform was used to source and ideate content with micro-creators at scale and to amplify paid ad campaigns. The results were significant, including a 50% increase in average order value and a 3x return on ad spend, achieved by sourcing over 1,000 pieces of user-generated content from more than 100 creators.

Morphy Richards