Case Study: Mentos drives authentic #YesToFresh influencer content with Flaminjoy

Mentos helps influencers say “Yes to fresh”

The confectionery brand Mentos sought to create authentic content centered around the moments of consuming their mints, promoting their #YESTOFRESH hashtag. To meet this challenge, they partnered with the vendor Flaminjoy to run an influencer marketing campaign.

Flaminjoy's solution involved creating a challenge amongst approximately 40 young, creative influencers. Using their platform, Flaminjoy helped identify and select the right influencers, who were then given a creative brief to generate content in their desired formats. The campaign was a success, resulting in 300K reach and 12K likes from 40 pieces of authentic user-generated content that embodied the brand's fresh identity.

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