Case Study: Mega Image sells out French Bull products early with Flaminjoy micro-influencer marketing

Mega Image sells out in 5 days, thanks to micro-influencer content

Mega Image, the largest supermarket chain in Romania, faced the challenge of raising awareness for a new in-store loyalty campaign. The campaign offered customers French Bull-themed products at a 70% discount when they accumulated points from purchases. To meet this challenge, they partnered with the vendor Flaminjoy.

Flaminjoy’s solution involved activating a network of over 30 micro-influencers to promote the campaign mechanics and generate authentic user-generated content (UGC). Using the vendor's platform for influencer selection and UGC tracking, the campaign achieved a reach of 243,644 people in just five days and generated more than 30 pieces of content. The demand was so overwhelming that the promotional products sold out a full month earlier than expected.

Mega Image