Case Study: Marks & Spencer boosts summer linen visibility with Flaminjoy

Marks & Spencer - Customer Case Study

The British multinational retailer Marks & Spencer wanted to increase visibility for its latest summer linen clothing collection through online tactics. To meet this challenge, they partnered with the vendor Flaminjoy to utilize its platform for an influencer marketing campaign.

Flaminjoy's solution was to identify and activate local micro-influencers using the platform's filtering tools to ensure a strong brand fit. These influencers created 23 pieces of inspirational outdoor content showcasing the collection. The campaign generated over 30,000 impressions and 1.6 thousand engagements, successfully increasing awareness for the new line.

Marks & Spencer