Case Study: Lux Botanicals achieves a 5% brand lift with Flaminjoy Social Display

Lux Botanicals obtains a 5% Brand Lift increase using Social Display

Lux Botanicals, a global beauty brand, sought to raise awareness for the launch of its new Botanicals range. Their challenge was to extend their user-generated content (UGC) reach beyond previous influencer efforts. To address this, they partnered with Flaminjoy and utilized its Social Display managed service.

Flaminjoy's solution involved sourcing influencers, gathering their UGC, and automatically repurposing that content into innovative display ads across a publisher network. The results were significant, including 2.9 million impressions and a click-through rate 11.2 times higher than the industry average. Most importantly, Flaminjoy's campaign delivered a measurable 5% brand lift for Lux Botanicals, proving the effectiveness of their approach.

Lux Botanicals