Case Study: L'Oréal achieves 14.6% Brand Lift with Flaminjoy Social Display

L'Oreal Elseve achieves a staggering 14.6% Brand Lift using Social Display

The customer L'Oréal faced the challenge of launching its new Elseve Hyaluron Plump product line, needing to both educate the public on the difference between hydration and moisture and find the right influencers to drive awareness. They partnered with the vendor Flaminjoy to utilize its Social Display managed service.

Flaminjoy's solution deployed Social Display, a combination of ad formats and influencer content, by activating three creators to produce educational content. This approach resulted in over 1 million impressions and a significant 7.2x increase in click-through rate. Most notably, the campaign achieved a staggering 14.6% brand lift for L'Oréal.

L'Oréal