Case Study: Loncolor achieves 9% brand lift with Flaminjoy Social Display

Loncolor achieves a 9% brand lift through the Social Display innovation

Loncolor, a leading Romanian hair dye brand, faced the challenge of building awareness through new and innovative methods and mediums. To address this, the company partnered with vendor Flaminjoy to deploy their Social Display service, an innovation developed with Ringier.

The solution involved Flaminjoy recruiting 10 micro-influencers to create content, which was then repurposed into innovative digital banners. The results were significant: the campaign reached one million people, generated 3,000 interactions, and achieved an 8.6x increase in click-through rate. Most notably, Flaminjoy's strategy delivered a 9% uplift in brand perception for Loncolor.

Loncolor