Case Study: Lensa boosts anniversary awareness with Flaminjoy's influencer and UGC marketing

Lensa turns 7 through Instagram and TikTok influencers

The eyewear retailer Lensa sought to increase awareness for its 7th anniversary by expanding its social media reach across new mediums. They partnered with the vendor Flaminjoy to address this challenge, leveraging its platform for influencer marketing.

Flaminjoy’s solution utilized its Creator Campaigns feature to identify and analyze micro-influencers on Instagram and TikTok. This resulted in the creation of approximately 50 pieces of user-generated content (UGC), which achieved over 48,000 likes and 1,043 comments. This successful UGC was then repurposed across Lensa’s social channels, website galleries, and advertisements, driving both online engagement and increased traffic to their physical retail stores.

Lensa