Flaminjoy
57 Case Studies
Case Study: La Festa makes instant coffee Instagrammable with Flaminjoy's micro-influencer UGC
A Flaminjoy Case Study
La Festa turns instant coffee instagrammable using micro-influencer UGC
La Festa, a well-known instant coffee and hot chocolate brand, faced the challenge of transforming its basic, everyday product into something visually engaging and "instagrammable" to capture attention on social media. To address this, they partnered with the vendor Flaminjoy and utilized its Creator Campaigns feature to find suitable micro-influencers.
Flaminjoy's solution involved activating 60 lifestyle micro-influencers, who were briefed to create unique content showcasing the product in a new way. Using Flaminjoy's platform for management and analytics, the campaign successfully generated over 100 pieces of user-generated content (UGC), achieving a total reach of 200,000. La Festa then effectively repurposed this UGC across a dedicated landing page and advertisements.
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