Case Study: Kozel boosts brand awareness with Flaminjoy influencer marketing and social display

Kozel - Customer Case Study

Kozel, a Czech beer brand under Ursus Breweries in Romania, partnered with vendor Flaminjoy to promote its new Kozel beer mix during Romanian Design Week. The challenge was to authentically connect with the event's audience to amplify the brand's message and reach.

Flaminjoy's solution involved a strategic influencer marketing campaign managed through its Social Display service. They engaged 13 micro-influencers to create content in three distinct contexts at the event, showcasing the beer in settings related to art, design, and social connection. This approach generated 76 pieces of user-generated content, which achieved a reach of 43K and over 7.8K social interactions, successfully increasing curiosity and awareness for the new Kozel mix.

Kozel