Case Study: Jacobs Coffee boosts digital engagement with Flaminjoy

Jacobs Coffee - Customer Case Study

Jacobs Coffee, a long-established coffee brand, sought to modernize its presence and boost engagement with a younger, digitally savvy audience for its national campaign and giveaway. The challenge was to increase brand visibility while staying true to its heritage. They partnered with the vendor Flaminjoy to leverage its influencer marketing and social display services.

Flaminjoy's solution involved a strategic partnership with micro-influencers to create and distribute content through a thematic digital network. This approach generated 16 content pieces, which were amplified with paid media. The results were highly successful, achieving over 763K impressions, 407K unique visitors, and a 1.1% CTR, which was 7.3 times higher than the industry average, effectively expanding the brand's digital footprint.

Jacobs Coffee