Case Study: ING turns micro-influencers into a sales generator with Flaminjoy

ING turns influencers into a sales generator for cashback app

ING, a global bank, faced the challenge of driving and tracking sales within its new cashback platform, Dealwise. To overcome this, they partnered with Flaminjoy to implement a solution focused on influencer marketing and measurement.

Flaminjoy's solution transformed over 60 micro-influencers into brand ambassadors by using its platform for discovery, automated briefing, and performance tracking through unique affiliate codes. This strategy generated over 2,500 cashback orders, reached over 150,000 users monthly, and produced more than 200 pieces of user-generated content, establishing it as a top-performing acquisition channel for ING.

ING