Case Study: Elmiplant boosts brand awareness with Flaminjoy

How Elmiplant boosted brand awareness with micro-influencers

Elmiplant, a popular Romanian skincare brand, sought to increase awareness for its Hyaluronic GOLD range, targeting women aged 35 and older. To meet this challenge, the brand partnered with the vendor Flaminjoy to leverage its influencer marketing services and Social Display advertising.

Flaminjoy’s solution involved managing a campaign with 10 micro-influencers who created 43 authentic content pieces. This content was distributed through Flaminjoy's Publisher Inventory, generating 944K paid media impressions and over 4,775 interactions. The campaign significantly exceeded industry benchmarks with a 2.92% average CTR and achieved a 4.7% increase in brand lift for Elmiplant.

Elmiplant