Case Study: Eyerim enhances global ecommerce with UGC and shoppable galleries using Flaminjoy

Eyerim turns UGC into branded content in no time, while enhancing global ecommerce websites

Eyerim, an online optician in Central and Southwest Europe, faced the challenge of making its global ecommerce websites more attractive by integrating user-generated content (UGC). To address this, they partnered with the vendor Flaminjoy and utilized its Visual Commerce and Influencer Marketing solutions.

Flaminjoy's solution involved deploying ongoing micro-influencer collaborations from 15 countries and using its Visual Commerce technology to turn the UGC into shoppable galleries. This strategy resulted in the creation of over 2,000 pieces of UGC and drove significant traffic, with the shoppable galleries generating 350,000 monthly views and 200,000 monthly clicks, thereby enhancing the global ecommerce experience.

Eyerim