Case Study: Dreame boosts smart living brand visibility with Flaminjoy

Dreame reaches 1M with Flaminjoy's influencer-led DOOH campaign

Dreame, a brand specializing in innovative smart home appliances, faced the challenge of increasing visibility and engagement to position itself as a leader in the smart home market. To promote its "Smart Living Starts with Dreame" message, the company partnered with vendor Flaminjoy to implement a strategy using influencer marketing and digital out-of-home (DOOH) advertising.

Flaminjoy's solution involved collaborating with six micro-influencers to create authentic content and amplifying that message through a strategic DOOH campaign in high-traffic areas. The results were highly successful, achieving a paid reach of 1 million and an organic reach of 42.2K. The campaign generated 25 pieces of creative content and received 26.5K video plays across 8 digital screens, significantly enhancing Dreame's brand presence.

Dreame