Case Study: Dr. Irena Eris achieves successful Romanian market entry with Flaminjoy influencer marketing

Dr. Irena Eris - Customer Case Study

Dr. Irena Eris, a luxury cosmetics brand, sought to enter the Romanian market by building awareness and trust with a local audience. They partnered with the vendor Flaminjoy to use its Creator Campaigns platform to manage an influencer marketing strategy designed to create authentic, relevant content.

The solution implemented by Flaminjoy involved identifying and managing a diverse mix of mega, macro, and micro-influencers from the beauty and wellbeing niches to execute a targeted campaign. This strategy generated a significant amount of high-quality user-generated content. The results were a total reach of over 580,000 people, 13,392 likes, and 731 comments from 60 different images and videos, successfully launching the brand in the new market.

Dr. Irena Eris