Case Study: Douglas boosts awareness for Ariana Grande Fragrance with Flaminjoy UGC and influencer marketing

Douglas uses UGC to launch the new Ariana Grande Fragrance

douglas, the leading premium beauty platform in europe, faced the challenge of creating awareness for the new ariana grande fragrance, which was exclusively distributed in its stores. Their objective was to launch the product and engage a younger target audience. To meet this challenge, they partnered with the vendor Flaminjoy to utilize its influencer marketing services.

Flaminjoy's solution was to identify influencers whose aesthetic matched the perfume's branding—girlish, with bright pink and blue colors. They created a targeted group of 14 influencers from the beauty and lifestyle niches. The content was repurposed on douglas's own channels using Flaminjoy's creative studio. The campaign achieved strong results, including 140,000 impressions, a reach of 70,000, and 12,000 likes from the UGC, successfully raising awareness for the exclusive launch.

Douglas