Case Study: Cotnari drives offline awareness and HoReCa recovery with Flaminjoy

Cotnari - Customer Case Study

Cramele Cotnari, a Romanian wine producer, faced the challenge of creating brand buzz and restarting the HoReCa (hotel/restaurant/cafe) sector during the COVID-19 pandemic. The company partnered with the vendor Flaminjoy, using its Creator Campaigns feature, to design a promotion where online wine purchases generated vouchers for use at local restaurants.

Flaminjoy's solution was to utilize its platform to identify and manage a campaign with local micro-influencers, who showcased the voucher mechanic and their restaurant experiences. This strategy successfully generated over 200 pieces of user-generated content, achieving a reach of 300,000 people across 30 participating restaurants in 6 cities, effectively blending online engagement with offline sales.

Cotnari