Case Study: Collective increases ecommerce conversions with Flaminjoy

Collective reduces time from social content to basket, while increasing conversion rates

Collective, a major fashion retailer in Romania, faced the challenge of igniting social commerce for its well-known brand that has both an offline and online presence. To address this, they partnered with the vendor Flaminjoy to leverage its solutions for influencer marketing and user-generated content (UGC).

The solution from Flaminjoy involved tactically using micro-influencers at scale to fuel UGC, which was then repurposed across their digital channels. This strategy delivered extraordinary results for Collective, including a 2.5X increase in ecommerce conversion rates and a 9X return on investment on ads using UGC. The campaign also generated over 3,730 stories and increased their Instagram followers by 428%.

Collective