Case Study: City Grill Group drives 630K organic reach with Flaminjoy

City Grill Group - Customer Case Study

The City Grill Group, a major Romanian restaurant chain, faced the challenge of effectively engaging local influencers for content creation and offline activations across its numerous brands. They partnered with the vendor Flaminjoy, utilizing its influencer marketing platform to efficiently find and collaborate with localized creators who resonated with their specific communities.

Flaminjoy's platform provided advanced filtering for influencer discovery and a chat feature that streamlined real-time communication and logistics for offline restaurant visits. This solution, which also included a content approval tool, enabled the City Grill Group to activate over 200 influencers. The results included over 630,000 in organic reach and more than 70,000 social engagements on Instagram from the generated content.

City Grill Group