Case Study: Chupa Chups achieves fun, influencer-driven brand awareness with Flaminjoy

Chupa Chups - Customer Case Study

Chupa Chups wanted to generate fun, cool content that would resonate with adults who wish to feel like children again. To meet this challenge, they partnered with the vendor Flaminjoy to utilize its influencer marketing and UGC solutions.

Flaminjoy's solution involved using its platform to identify and activate over 30 creators aged 25+. The influencers were briefed to create Reels, Stories, and TikToks showing Chupa Chups in various fun contexts. This strategy generated 156 pieces of content, achieving a total reach of 234,486 and over 19,500 engagements. The campaign successfully refreshed the brand's image, driving both online engagement and offline brand awareness and sales for Chupa Chups.

Chupa Chups