Case Study: Chio Chips boosts offline sales with micro-influencer campaigns from Flaminjoy

Chio Chips uses 5 waves of micro-influencers to grow offline sales

Chio Chips, a snack brand, faced the challenge of aligning itself with the concept of travel and using online marketing methods to increase offline, in-store sales. To meet this challenge, they partnered with the vendor Flaminjoy, utilizing its platform for influencer marketing and measurement.

The solution implemented by Flaminjoy involved activating 116 micro-influencers in five consecutive waves. Each influencer used a unique code to track sales, allowing the brand to measure campaign effectiveness. This strategy by Flaminjoy generated a reach of over 606,000 and drove the sale of more than 1,700 products, providing a clear blueprint for boosting offline sales through online campaigns.

Chio Chips