Case Study: Caroli achieves measurable offline sales with Flaminjoy

Caroli turns online UGC into measurable offline sales

Caroli, a leader in the Romanian processed meat market, faced the challenge of using online influencers to generate and track offline sales from major supermarket chains. To address this, they partnered with the vendor Flaminjoy to implement its Influencer Marketing and Creative Automation solutions.

Flaminjoy’s solution involved sourcing 118 micro-influencers as brand ambassadors to create user-generated content (UGC) that drove offline engagement. Using Flaminjoy, Caroli then repurposed this UGC into targeted ads and creatives. The campaign resulted in over 1,580 verified product purchases using influencer promo codes, the creation of 3,700+ online accounts, and the generation of over 1,000 pieces of UGC, successfully linking online activity to measurable offline sales.

Caroli