Case Study: Beko achieves 10.9% brand lift with Flaminjoy's integrated influencer-led campaign

Award-winning campaign, with amplification services, for 10% Brand Lift

Beko, a leading European home appliance brand, faced the challenge of driving awareness and generating product trials for its Small Domestic Appliances category in Romania. They partnered with the vendor Flaminjoy to execute an integrated marketing campaign.

Flaminjoy implemented a 360-degree solution that combined influencer collaborations with digital amplification through social boost, social display, and social TV. The campaign resulted in a significant 10.9% brand lift for Beko. Flaminjoy's strategy delivered over 22.4 million paid impressions, a reach of 9 million, and a click-through rate eight times higher than the industry average, making it Beko's most successful SDA campaign in Romania.

Beko