Case Study: Alma K boosts Romanian brand awareness with Flaminjoy

Alma K opens up the Romanian market using a mix of influencer types

Alma K, a beauty brand with products featuring natural ingredients from the Dead Sea, sought to become a well-known name in Romania where it was already distributed. To meet this challenge, they partnered with the vendor Flaminjoy and its Influencer Marketing services.

The solution from Flaminjoy involved a strategic mix of micro, macro, mega, and professional influencers to create content and build trust. This approach generated over 60 pieces of user-generated content and achieved a total reach of 580,000 people, along with high engagement, successfully raising the brand's profile.

Alma K