Case Study: Plaza Éboli boosts mall marketing personalization and ROI with Flame Analytics

Reinventing mall´s proximity marketing

Plaza Éboli, a shopping mall, wanted to improve its proximity marketing and make its campaigns more agile, targeted, and effective. Working with Flame Analytics, the mall sought a better way to segment audiences and send personalized communications to the right visitors at the right time.

With Flame Analytics, Plaza Éboli created hypersegmented audiences using demographic, geographic, and behavioral data, then delivered tailored promotions, offers, and discounts based on visitor context such as mall entry, exit, or birthdays. The solution also enabled measurement of campaign effectiveness, attribution, and impact, helping Plaza Éboli strengthen customer loyalty, increase ROI, improve business performance, and better analyze visitor data such as traffic, visits, capture rate, dwell time, and repeat rate.

Plaza Éboli